Just How ‘Blind’ Are We to Advertising Banners on the Web?
By Michelle Bayles The most common medium for advertising on the Web is through the use of banners. This form of advertisement often combines animation, sophisticated graphics, and even audio to...
View ArticleDesigning Online Banner Advertisements: Should We Animate?
By Michelle E. Bayles A common medium for advertising on the Internet is the use of banner ads. This form of advertisement often combines animation, sophisticated graphics, and even audio to endorse...
View ArticleDoes the Intrusiveness of an Online Advertisement Influence User Recall and...
By Sav Shrestha Summary. This study investigated the effect of the type (banner ad, pop-up ad and floating ad) and state (animated and non-animated) of online advertisements on recall and recognition...
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